Do you know if there are fans of your brand?
Are they organized as communities?
Who are they?
Where they are?
How does your community has to look like?
Who can be a member?
Will there be any leaders?
What do you need your community do for you?
What do you want to be able to ask your community for?
Do you visualize your members across time?
What will happen when your campaign ends?
Can you invite your influencers?
Are your influencers ready to join?
Which is the message for them?
Who will deploy?
How are you planning to make your community grow?
Which are the critical roles for this stage?
Which actions do you need to perform?
When do you have to do it?
Which resources from the organization are required?
How are you planning to maintain your community over time?
What’s the message for today, tomorrow, next week, next month?
How do you track the health?
How do you talk to them?
How do you listen to them?
Are things changing?
What about the feedback?
…is there any?
Maybe you used to have a users community…
What happened to them?
have you already ask them?
What do you need now?
What do you want now? And tomorrow?
Do you know what they need or want?
did you ask them, or it’s just your sense from emails?
@PatriciaLinares and @RolandoPeralta, started a journey to learn about communities (the real ones) from around the world. Since January 2002, they gather hours and hours of studies about technology, cooking, gastronomy, wine, sports, health, nutrition, music, musicians, arts and products communities and users groups from 5 continents.
The goal: to find the golden recipe for the perfect community.
After 24 months of work, the conclusion was: There’s no recipe.
But wait, there’s something, a lot more:
There’s no recipe because every community is different from each other. They’re successful for very different reasons and very different measure. Success looks quite different from one to another community, or user group, or forum.
So, they decide to build a series of tools in order to emulate different characteristics of communities and users groups. Using several non-intrusive marketing techniques, CommmunitiesDNA was born to help organizations to learn, design, build, develop, and heal customers and users communities.
That’s what we do since 2005. Yes, you’re right. Social Media was not the center of the universe, and very few technology companies and some ministries of education know about the power of communities.
Since then, we’re still learning about communities, word of mouth, and how to help all those wonderful products and causes with the right people.
@PatriciaLinaresShe’s co-founder of CommunitiesDNA. She carries duties in Designing, Building, Development, Management, Healing and Researching Customer and Users Communities, as Chief Communities Architect. Patricia also designs content and materials for our communities, word of mouth and social media trainings.
@RolandoPeraltaHe’s Co-founder of CommunitiesDNA and self-proclaimed “communities-junkie”. He’s in charge of Word of Mouth monitoring, research and trainings, as well as building communities for our customers.
@JLMurgasHe’s responsible for keep every piece of content and web assets working perfectly for you. If something’s broken, it’s JL’s fault (it’s a joke, WordPress or Facebook have their part sometimes, too). Sometimes Web Designer; sometimes Web Developer.
@RoxanaEscobar_She’s responsible for content generation, triggering online buzz and buzz monitoring for customers in American continent. She blogs from: http://RoxanaEscobar.wordpress.com
@MarlonRamosEurope and Nordic region Buzz Monitoring, responsible for read the heat of the coolest part of the world.
@ReneMarroquinOnline communities’ specialist and online buzz monitoring specialist. More than 12 years in online communities’ arbitration experience.
What we do in CommunitiesDNA? Let’s put it this way:
Do you think you need some help with this?
Please, drop us a line :)
Revista INDUSTRIA: Su empresa en Web2.0. Septiembre 2009.
Revista INDUSTRIA: Crowdsourcing, Una Tendencia para No Ignorar. Enero 2010.
Video de Crowdsourcing de MS CafeTV
Video de MSCafeTV hablando de Comunidades
Video de Presentacion de Patricia en el lanzamiento de IE9 2011 en MsCAFETV
WebConfLatino 2010, Tegucigalpa Honduras
Congreso Internacional de Emprendedores ESEN 2010
Transcyberiano 2010, el Congreso de Emprendimiento Web mas importante de Costa Rica.
Congreso de Mujeres en Tecnologia, Panama 2011.
Entrevista sobre Blogs, Redes Sociales y Twitter en Radio 102nueve (Nadina Rivas. Rolando Peralta y Rodolfo Salazar) http://220.127.116.11/home/mediacenter/audios/
Social Media Day El Salvador 2012.
Aproveche Twitter al Maximo: Media Center de ElSalvador.com http://www.elsalvador.com/mediacenter/play_video.aspx?idr=6358
VIII Congreso Nacional de Turismo de Guatemala 2011, organizado por CAMTUR.
El Diario de Hoy: Diputado a la medida de los salvadoreños http://www.elsalvador.com/mwedh/nota/nota_completa.asp?idCat=47673&idArt=6399767
Charla sobre estudio de Buzz sobre los diputados que todos quieren en El Salvador (con José Manuel Dutriz Rolando Peralta y Ana Canizales): http://18.104.22.168/home/mediacenter/audios/
We’re still typing some pages. It’s been quite a journey, but it will be named:
“Behind the Bits: Understanding Social Media from the Word of Mouth Marketing perspective”
We’re just a tweet away:
Oh, do you love facebook? www.facebook.com/CommunitiesDNA
Or drop us a line: myown@CommunitiesDNA.com
Talk with real people? +503 2447-3224
Fax: Are you serious?